Tailoring Your Detergent to the Needs of Your Wardrobe

A wardrobe well cared for is a wardrobe that lasts. Discover considered ways to preserve the pieces you already own.

The finest fabrics reward thoughtful care—delicately spun wool, the tactility of cashmere, the weightless drape of mulberry silk.

close up hands of person wearing a shirt

Choosing a laundry detergent begins with understanding the fabrics in your wardrobe. From crisp cotton to toasty merino and featherlight silk, every fiber has its own unique character. Using the right detergent helps preserve thecolor, softness, and silhouette of your garments, so the pieces you love can be cherished for seasons to come.

Caring for clothes, the Steamery way

Consider building your laundry routine around the needs of your wardrobe, rather than relying on a single detergent for every wash. A detergent for whites helps maintain brightness, while a dedicated one for colored garments preserves the depth and vibrancy of your pieces. Wool and silk benefit from a more gentle formula, and activewear is best cared for with a detergent designed to refresh technical fabrics. With a few thoughtfully chosen essentials, looking after your wardrobe becomes a considered ritual that helps every piece maintain its beauty over time.

Caring for your clothes also means caring for the world they belong to. Our laundry detergents are made with thoughtfully selected ingredients, recycled packaging, and formulas that work at lower temperatures to help reduce environmental impact. Free from bleach, zeolites, phosphates, and preservatives, our detergents are produced in Denmark and housed in 100% recycled PET bottles.

Below we’ve broken down the pillars of the laundry collection, where every detergent plays a role in caring for the fabrics you return to most.

Bottle of 'Delicate' laundry detergent being passed between two hands on a neutral background

For everyday care

Created for colorful wardrobes, our Signature Laundry Detergent gives you the freedom to combine different shades in the same cycle while protecting the depth and character of each color—from oceanic blues to saturated red tones. The warm sandalwood scent has a soft, earthy depth.

For keeping whites white

White textiles bring a sense of clarity and calm to any wardrobe. Our White Laundry Detergent removes stains and keeps fabrics looking fresh by forming a coating over fibers to prevent future stains. The creamy vanilla fragrance is lifted by delicate jasmine top notes.

For active days

For the garments that move with you, our Active Laundry Detergent neutralizes odor in activewear and everyday pieces, restoring a clean, renewed feeling after every wash. The warm and woody cedar scent is balanced by uplifting citrus top notes.

For delicate fabrics

The finest fabrics reward thoughtful care—delicately spun wool, the tactility of cashmere, the weightless drape of mulberry silk. Our Delicate Laundry Detergent is enriched with lanolin oil that enhances the natural luster of the most precious fibers in your wardrobe. The soft rose fragranceis grounded by velvety notes of musk.

For sensitive skin

For those who prefer a gentler touch, our Hypoallergenic Laundry Detergent has a fragrance-free formula that has been specially developed for sensitive skin. It carefully cleanses while preserving the softness, color, and comfort of the pieces you reach for most.

For home away from home

Our laundry detergent sachets are designed for the pieces that travel with you, bringing a sense of ease to destination dressing.

Laundry

Delicate Detergent

$24.00

Laundry

Signature Detergent

$24.00

Laundry

Active Detergent

$24.00

Laundry

White Detergent

$24.00

Laundry

White Detergent

$24.00

Laundry

White Detergent Sachet

$3.00

Laundry

Delicate Detergent Sachet

$3.00

Laundry

Hypoallergenic Detergent

$24.00

Laundry

Active Detergent Sachet

$3.00